You can obtain more information on this plan and others at Simply Elegant Home Designs.
[Note: To follow is an excerpt of an interview with Lori Snider of Creativity for Rent, a professional speaker, author and marketing strategist. To listen to, or download the show archive MP3, go to www.IncomePropertyInvestmentTalk.com/102208.]
Mosca: Ralph Waldo Emerson, an American essayist, philosopher, poet, and leader of the transcendentalist movement in the early 19th Century once said, "build a better mouse trap and the world will beat a path to your door." How can a property owner differentiate visually from the competition through creative marketing strategies enhanced by smart design?
Snider: Over the last 30 years, we have seen design explode in this country. Smart design has become an affordable commodity. Take a look at Target for example. Target sells smart design at a cheap cost and that's been one of the greatest measures of their success over the years. The consumer today expects you to be different and to be smart in your design. They do value smart design and they will pay more for a well-designed and well thought out product.
The article sites the following housing trends for the 50 and over market:
- New house plans are getting a bit smaller - down to about 2300 sf average
- People are looking for affordability
- Folks are doing a lot of in home entertaining, so open floor plans and kitchens with island seating are important. Didn't I see this on a golden girls episode?
- People are seeking smaller house plans that still feel large - quote "more space-efficient design concepts include using less space for hallways, fewer walls to give a more open feel, and more storage under stairways and above kitchen cabinets" Are you kidding me? These are cited as revolutionary concepts?
- Seniors are open to smaller lots and higher densities
- Clients are making less expensive choices - eschewing granite counters for other alternatives